Accessibility is not optional
Too often, when launching a new website, digital resource, or video, the priority is speed. "We don’t have time" is the usual refrain pushing aside concerns about user experience (UX) and accessibility. But this creates barriers for many users, including students and staff with disabilities. A good user experience isn’t just a bonus feature, or a “non- functional requirement” —it’s an essential part of creating usable, effective digital content.
The good news? Ensuring accessibility and usability doesn’t have to be time-consuming or complicated. A few simple actions can make a world of difference without delaying a project as long as they are considered at the beginning and not the end.
The simple fixes that make a big difference
1. Captions and transcripts for videos
Why it matters: Captions help students and staff who are deaf or hard of hearing, non-native speakers, and anyone in a noisy or silent environment. A transcript provides an alternative way to engage with content.
Netflix revealed in 2022, 40% of their viewers watch with captions on all the time.
Quick fix: Most platforms offer auto-captioning tools—use them, but always review for accuracy. If possible, provide a text transcript alongside videos.
Adding captions in Microsoft Stream:
- Upload your video to Microsoft Stream.
- Go to the Video Details page.
- Under Options, select Generate Captions (available in supported languages).
- After processing, review and edit the captions for accuracy.
- Publish your video with captions enabled.
2. Writing good hyperlinks
Why it matters: People naturally skim and scan content for the most useful content particularly when short of time. Hyperlinks are visually designed to be scanning. Those using screen readers rely on meaningful hyperlink text to help them navigate content efficiently. Generic links like "click here" don’t provide useful context.
Quick fix: Use descriptive text that clearly indicates where the link leads. For example, instead of "Click here to view the accessibility guidelines," write "View the accessibility guidelines." This approach improves clarity and confidence for all users and enhances usability.
The Ripple Effect: How it benefits everyone
Making content accessible isn’t just for people with disabilities—it improves usability for everyone.
- Captions help students watching videos in noisy environments or staff reviewing content on mute during meetings.
- Good hyperlink practices make it easier for all users to navigate and find relevant information quickly.
- Alt text ensures that when images fail to load, users still get the information they need.
Accessibility improves UX, leading to better engagement and comprehension across the board.
Do it right the first time
Making digital content accessible isn’t a burden—it’s a fundamental part of good design. With just a few simple steps and a small shift in mindset, we can ensure our websites, videos, and documents are usable for all staff and students. So before launching your next project, take a few extra minutes to check captions, hyperlink clarity, and alt text. Because rushing to launch without considering accessibility isn’t good enough when it leaves people behind.
Let’s make accessibility a standard, not an afterthought.
