Structure and Layout

Maintain one column

  • Easy to scan, improved readability
  • Having multiple columns means fields can be missed
  • Fewer user errors
  • Higher completion success

Multi-stepped forms

  • Large forms can give the impression of complexity and cause a negative emotional response
  • Organise form fields into logical groups e.g. personal information, Application details etc

Presentation

  • Provide visual clues - the sections you want to users to pay attention to should be the most prominent in terms of order, size etc.
  • Use call to actions - provide big buttons for users to press.